When it is wet outside the first 10 feet of our living room gets all the dirt, leaf debris and much from our shoes. I can scrub it, but I don't often enough and it's starting to become ground in.
It has about the same weave as the cats' catch scratcher, so they are thrilled that I've provided a very large horizontal surface cat scratcher.
Each time they scratch I remind them it is a rug, not something for their claws. They don't really care to listen to me. But the floors are staying clean.